Educational Content

- The Series

Educational content on social media is not uncommon. Many people learn through video content, even more bookmarking it for later. We create what we call 'produced' content in this style, using a Sony FX3 instead of an iPhone. Using a cinema camera allows us to create high quality and more visually appealing content. We aim to use this look to endorse the information being provided as a leader in the industry. Some of the educational content created has been about making cocktails, different types of flour, recipes and comparison videos.

- The Result

Many of these videos grow with time. We see a large increase in views months after original posting date. Sales are also generated from these videos as many times, products sold on WebstaurantStore.com are featured in the video and linked in our bio. On average, the number of saves for these videos are greater than other content due to the educational nature of it.

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